A multi-channel world is a place where consumers are no longer limited by how far they are willing to drive or how long they are willing to wait. In a multi-channel world, consumers download music / movies / games instantly to a device at home or wherever they happen to be with mobile devices. Consumers also regularly use apps on their smartphones to order groceries, computers, TVs, appliances, etc.
Who is taking over this growing multi-channel
world? That depends on the product or service you are looking for. When it
comes to movies / games, Netflix and Redbox are dominating Blockbuster, Best
Buy, etc. When it comes to music, Apple is dominating the entire world with
iTunes. When it comes to all things electronic, Amazon is rapidly gaining on
Best Buy.
Here is what Netflix, Redbox, Apple and Amazon
have in common; convenience at an affordable price. This is what today’s
consumer is looking for more and more. I’ll explore this concept in greater
detail in future blogs.
Share your experiences, your ideas, and invite
others to participate in the conversation. I am interested in what you think.
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